Consumer Protection Lawyers in Colombia: Warranties, Advertising and SIC Proceedings

The legal warranty requires the producer and the supplier to answer for the quality, fitness and proper functioning of what they sell, and it is set out in the Consumer Statute (Ley 1480 de 2011). It is not optional: it applies even if the company never mentions it. Its precise scope and the applicable remedy depend on the type of good or service, so the warranty policy is worth reviewing both as drafted and as executed.

Yes. Distance selling adds pre-purchase disclosure duties, requires a record of what the consumer accepted, and triggers specific rules on withdrawal and on payment reversal. If you sell through a marketplace or a logistics partner, you also have to settle who answers to the consumer. That is why storefront copy and platform contracts are reviewed together.

It is a term that tilts the relationship against the consumer, and it appears most often in exactly those standard forms: terms and conditions, adhesion contracts and service rules. The practical risk is that the clause fails at the very moment the company needed it. Reviewing those forms through a consumer lens usually costs less than arguing about them later.

Yes. What a company advertises binds it, and the conditions of a promotion form part of the offer. Advertising that creates a false impression about price, origin, benefits or availability is one of the most frequent triggers of complaints. That is why we clear creative material and promotion terms before publication rather than after.

The first step is to rebuild the file: what was offered, what was delivered, what was answered and how quickly. From there we set the institutional position and the evidentiary strategy, and we stand with the company at every step. We do not promise an outcome; we promise an orderly case and a position that can be held.

No. Most of the exposure originates in marketing, sales and customer service. The deliverables therefore include policies and protocols those teams can actually apply, plus short training sessions and written criteria for the hard cases.

It is a fast decision with consequences on several fronts: informing the authority, warning consumers, stopping sales, instructing the distribution network and deciding what is said publicly. The most effective approach is to have the protocol written before you need it, with named owners and a notification order. If the matter is already under way, we draft the consumer notice, the communication to the authority and the instructions to distributors, and we align the position with suppliers and insurers.

It starts with a diagnosis. We ask for the current terms and conditions, the contracts and forms signed with customers, the warranty and returns policy, a sample of recent advertising assets and a sample of real complaints from the past few months. From that we deliver a findings report ranked by exposure and by effort, and the scope of the fix is decided on the basis of that report.