Oscar Alejandro Pineda Alcalde

Oscar Alejandro Pineda Alcalde is founding partner at AP · Lawyers, where he leads corporate law, litigation, competition law and legal tech. He is also the co-founder and co-director of the AI & Law Research Group at Pontificia Universidad Javeriana, an active academic initiative with more than one hundred members focused on the intersection of artificial intelligence and law.

His practice blends technical-legal rigor with a deep understanding of the economic dynamics governing modern markets, especially digital markets. He advises domestic and foreign companies on competition law, data privacy, intellectual and industrial property, commercial contracting, corporate compliance (SAGRILAFT and SARLAFT), M&A, consumer protection and dispute resolution (arbitration and litigation).

As a research assistant at INCODICE (Research Initiative on Digital Competition and E-Commerce), he coordinates joint projects between Pontificia Universidad Javeriana and the University of Virginia, and conducts research on digital markets, foreign trade, competition law and the economic dynamics surrounding Big Tech.

• Law Degree — Pontificia Universidad Javeriana, Bogotá.
• Economics Degree — Pontificia Universidad Javeriana, Bogotá (in progress).
• Diplomas in Customs, Foreign Trade and Transfer Pricing; Risk Management and Forensic Auditing; Finance for Non-Financial Professionals; and Business Intelligence — Pontificia Universidad Javeriana.
• Diploma in E-Commerce Management — CESA.